Rabbits vs. Turtles

VENDOR TIP: Don’t worry if your website is up or down one or two positions in Google. Look for patterns. Just keep doing the right things to increase the amount of content and number of inbound links to your website. You will get there. You don’t workout at the gym and then weigh yourself once […]

Check Your Ads!

DAILY VENDOR TIP: Spend some quality time reviewing all the websites you advertise on. Make sure your photos, links and contact information is current. Make sure all your descriptions represent what makes your company special and the experts in your field. Enter your name into Google. See where you are listed. You may be surprised […]

There’s a Reason Why!

DAILY VENDOR TIP: You’ve just booked a terrific wedding. Now is the perfect time ask them an important question, “Why did you choose me over my competition?” Really listen to what they have to say. You will learn a lot about your company and your competition. Better yet, ask clients you DON’T book. There are […]

It’s Their House!

DAILY VENDOR TIP: Each venue has their own policies for loading, parking, etc… Ask about these details PRIOR to the event. Keep a log, so you are prepared for next time. Arrive with a POSITIVE attitude. Leave extra time. Learn the staff’s names. If they help you, thank and tip them. You’ll build a great […]

Three Types of People

DAILY VENDOR TIP: There are 3 types of people: Visual, Auditory and Kinesthetic. Visual people want to imagine how things would LOOK. Auditory: Want to hear how it would SOUND. Kinesthetic: How it would make them FEEL. Figure out which ones your clients are and present your info in THEIR style. Visual: Show them. Auditory: […]

Can I get your Signature?

DAILY VENDOR TIP: Your email signature can be a great marketing tool. How many emails do you send out everyday? I’m guessing 50-100. Each time you send an email you have a chance to tell vendors and clients about you. Include your name, company name, email address, website, Facebook Fan Page. Other options include Slogan/Logo/Photo, […]

Do your Homework!

DAILY VENDOR TIP: I dedicate at least an hour a day to studying. One easy way to do this is to buy books on CD. I LOVE these. So instead of listening to NPR to learn about the history of Ugandan Bees, listen to a book about marketing, business or becoming a better person. Instead […]

There’s No “I” in Team

DAILY VENDOR TIP: Be a team player. Even though you may have never worked with these vendors before, you must bond ASAP. Introduce yourself right away, exchange card and be positive! Weddings are no place for big egos. Make sure you know the schedule. If you need to change your lens, charge your battery or […]

Be a Friendly Expert!

DAILY VENDOR TIP: Learn as much as you can about your clients as people before you say one thing about your company. Use their names right way and throughout the meeting. Adjust your presentation based on THEIR personality and specific needs. Couples don’t care about Features, they ONLY care about Benefits. How will your special […]

How to Give a Great Wedding Toast

Hey guys -  Boring your guests, insulting your inlaws, and pronouncing your love for your best friend’s wife are all pretty much faux pas in the game of life. So why the temptation when making a speech at a friend or family member’s wedding? Well, here are a few pitfalls to avoid, and a few […]

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