The key to building a great website is really knowing who your target audience is and what they are looking for. It’s your job to give it to them in the clearest, simplest way possible. People will leave your site quickly if they can’t find what they want in under 10 seconds. This is your [...]

For all business owners- don’t refer to your prices as the COST. Explain to your potential clients that they are making an INVESTMENT. To me a cost is a bill like Com Ed. An investment is something that gives you something back ideally worth more than you paid. Also change CONTRACT to AGREEMENT. Try these [...]

The Power of the two minute call. I do about 20 two minute calls a day. Use them to confirm meetings, stay in touch or just let someone know you’re think of them. They will appreciate your respect for their time and show that you care about yours. Get more done and raise your profile [...]

If you are a wedding vendor and have a website, use only the top quality photos. People will run away if they are out of focus, poorly lit or are too close or far away. Visitor’s standards are MUCH higher now. If it’s a bad photo leave it off. Remember a photo says 1,000 words. [...]

Make sure every page on your website includes an inquiry form or at least your contact information. Make it as easy as possible for your potential clients to take the next step. Your site must also have a SEPARATE Contact Us page. It should also be located all the way to right with your heading [...]

Tell Stories about SPECIFIC weddings, brides and situations. This is FAR more effective than just general ideas. “We care about our clients” vs. “Last October we played a wedding at the Omni Hotel. The beautiful blue eyed bride Julie was crying since one of the ushers suddenly became sick just before the ceremony. I gave [...]

If you have a nice encounter with someone while out running errands, socializing, riding the bus etc… Give them your business card. I might say something like “I’ll even give you the Target discount price.” I’ve booked several BIG weddings just by doing this. Use your judgment of course, but look for these little opportunities. [...]

What’s a Blog? A blog is page on your or a separate website. A professional blog contains articles that provide clients with helpful information related to what you do. You can also describe recent events with your company. Ideally it shouldn’t be a direct sales tool. By providing quality info you will be considered an [...]

Say Thanks! One little way to bring good Karma to all your relationships is just to say thanks. Sometimes it means sending flowers, sometime a hand written note or even just a handshake/hug, a look in the eye and saying “thanks”. Do this to EVERYONE who does anything to help you big or small. It’s [...]