I just bought a new car. During this process I learned a lot about cars and desire. Why did I end up buying the car I did? Before I started looking I had a clear idea of the type of car and features I wanted. I did my homework on line for several cars that fit my vision. I test drove each car and became aware of how I felt as I learned more about the car. “How does this car make me feel?” Features were nice, but I wanted benefits. Quality is something that just feels right. You know it when you see it. Think with your heart and feel with your brain.
Features vs. Benefits
Packing dance floors since 1999