Give them what they want most!

Bride gets what bride wants shirt

VENDOR TIP: The key to building a great website is really knowing who your target audience is and what they are looking for. It’s your job to give it to them in the clearest, simplest way possible. People will leave your site quickly if they can’t find what they want in under 10 seconds. This […]

Investment vs. Cost

Invest

VENDOR TIP: For all business owners- don’t refer to your prices as the COST. Explain to your potential clients that they are making an INVESTMENT. To me a cost is a bill like Com Ed. An investment is something that gives you something back ideally worth more than you paid. Also change CONTRACT to AGREEMENT. […]

The Power of the 2 Minute Call

Woman on phone

VENDOR TIP: The Power of the two minute call. I do about 20 two minute calls a day. Use them to confirm meetings, stay in touch or just let someone know you’re think of them. They will appreciate your respect for their time and show that you care about yours. Get more done and raise […]

Shhhhhh!

Girl in library

Here’s how to get every guest to be quiet instantly. It doesn’t matter if you’re dealing with 50 or 500 guests. This works EVERY TIME! Just say this, “Ladies and Gentleman, please turn to your neighbor and say Shhhh.” People don’t like to be told to be quiet, but are more than happy to tell […]

Stay Up to Date!

Old photos of women

VENDOR TIP: If you have a website that has an schedule or upcoming events page make sure it is 100% current. Showing dates from 2009 says that you’re really not on top of your business or website. Always keep everything updated. You could be a great guy, but if you show up wearing an Members […]

A Thousand Words

Reception

VENDOR TIP: If you are a wedding vendor and have a website, use only the top quality photos. People will run away if they are out of focus, poorly lit or are too close or far away. Visitor’s standards are MUCH higher now. If it’s a bad photo leave it off. Remember a photo says […]

Benefits vs. Features

Features and benefits

When you talk about you company on your website or in person make sure you explain the BENEFITS not just the FEATURES. Benefits is what your clients REALLY care about! FEATURE: We have a full time arranger on staff. BENEFIT: You can have any song you want arranged free of charge. Know the difference!

Think about your Links!

Useful links

VENDOR TIP: If you have a website, make sure you test ALL the links and videos to make sure they all work. Then do the same on all other sites you are listed on. Brides will leave your site very quickly if anything doesn’t work properly. Broken links says to the bride, “this is good […]

Let’s Talk!

Two businesspeople talking with each other

Make sure every page on your website includes an inquiry form or at least your contact information. Make it as easy as possible for your potential clients to take the next step. Your site must also have a SEPARATE Contact Us page. It should also be located all the way to right with your heading […]

Wanna Hear a Great Story?

Story teller

Tell Stories about SPECIFIC weddings, brides and situations. This is FAR more effective than just general ideas. “We care about our clients” vs. “Last October we played a wedding at the Omni Hotel. The beautiful blue eyed bride Julie was crying since one of the ushers suddenly became sick just before the ceremony. I gave […]

You Never Know…

Business card

VENDOR TIP: If you have a nice encounter with someone while out running errands, socializing, riding the bus etc… Give them your business card. I might say something like “I’ll even give you the Target discount price.” I’ve booked several BIG weddings just by doing this. Use your judgment of course, but look for these […]

The Blog that ate Detroit!

blog

VENDOR TIP: What’s a Blog? A blog is page on your or a separate website. A professional blog contains articles that provide clients with helpful information related to what you do. You can also describe recent events with your company. Ideally it shouldn’t be a direct sales tool. By providing quality info you will be […]