VENDOR TIP: Don’t worry if your website is up or down one or two positions in Google. Look for patterns. Just keep doing the right things to increase the amount of content and number of inbound links to your website. You will get there. You don’t workout at the gym and then weigh yourself once you get home. Rome was not built in a day, neither was your website and neither was your #1 ranking on Google. Keep working and building everyday. You WILL get there!!