DAILY VENDOR TIP: Learn as much as you can about your clients as people before you say one thing about your company. Use their names right way and throughout the meeting. Adjust your presentation based on THEIR personality and specific needs. Couples don’t care about Features, they ONLY care about Benefits. How will your special skills help them reach their goals? Be Friendly and Sincere. Nobody wants to listen to a sales job. Be the friendly expert they need on their side!