A Thousand Words

If you are a wedding vendor and have a website, use only the top quality photos. People will run away if they are out of focus, poorly lit or are too close or far away. Visitor’s standards are MUCH higher now. If it’s a bad photo leave it off. Remember a photo says 1,000 words. […]

Benefits vs. Features

When you talk about you company on your website or in person make sure you explain the BENEFITS not just the FEATURES. Benefits is what your clients REALLY care about! FEATURE: We have a full time arranger on staff. BENEFIT: You can have any song you want arranged free of charge. Know the difference!

Think about your Links!

If you have a website, make sure you test ALL the links and videos to make sure they all work. Then do the same on all other sites you are listed on. Brides will leave your site very quickly if anything doesn’t work properly. Broken links says to the bride, “this is good enough.” Nobody […]

Let’s Talk!

Make sure every page on your website includes an inquiry form or at least your contact information. Make it as easy as possible for your potential clients to take the next step. Your site must also have a SEPARATE Contact Us page. It should also be located all the way to right with your heading […]

Wanna Hear a Great Story?

Tell Stories about SPECIFIC weddings, brides and situations. This is FAR more effective than just general ideas. “We care about our clients” vs. “Last October we played a wedding at the Omni Hotel. The beautiful blue eyed bride Julie was crying since one of the ushers suddenly became sick just before the ceremony. I gave […]

You Never Know…

If you have a nice encounter with someone while out running errands, socializing, riding the bus etc… Give them your business card. I might say something like “I’ll even give you the Target discount price.” I’ve booked several BIG weddings just by doing this. Use your judgment of course, but look for these little opportunities. […]

The Blog that ate Detroit!

What’s a Blog? A blog is page on your or a separate website. A professional blog contains articles that provide clients with helpful information related to what you do. You can also describe recent events with your company. Ideally it shouldn’t be a direct sales tool. By providing quality info you will be considered an […]

THANKS!!

Say Thanks! One little way to bring good Karma to all your relationships is just to say thanks. Sometimes it means sending flowers, sometime a hand written note or even just a handshake/hug, a look in the eye and saying “thanks”. Do this to EVERYONE who does anything to help you big or small. It’s […]

Remember to SMILE!!

SMILE! When you meet with clients, don’t forget to smile, make eye contact and use their name as much as you feel comfortable. Also be ENTHUSIASTIC!! Not like an used car salesman. Show your clients how much you sincerely believe in what you do and how you can help them. They WILL feel it. Remember […]

Have you got a Card?

CARDS. How many times have met someone you wanted to stay in touch with but realized you just ran out of business cards? You could write your name on the back of their card or piece of paper, but that will likely be thrown away. Here’s the solution- Keep cards EVERYWHERE! 1. Wallet/Purse 2. Car […]

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