You Called?

When you fill out a form on a website requesting information don’t be shocked when you get a phone call from them following up with you. They are not calling to sell you aluminum siding for your house from a giant list of random numbers. Filling out the form tells the company you are interested […]

Features vs. Benefits

I just bought a new car. During this process I learned a lot about cars and desire. Why did I end up buying the car I did? Before I started looking I had a clear idea of the type of car and features I wanted. I did my homework on line for several cars that […]