Investment vs. Cost
VENDOR TIP: For all business owners- don’t refer to your prices as the COST. Explain to your potential clients that they are making an INVESTMENT. To me a cost is a bill like Com Ed. An investment is something that gives you something back ideally worth more than you paid. Also change CONTRACT to AGREEMENT. … Continue reading “Investment vs. Cost”
DAILY WEDDING TIP: Your Bridal party can help keep your wedding roaring. They are your parents, best friends, brothers and sisters. Make sure they understand they are also leaders of your wedding. Your guests will follow their lead. If they see them dancing like crazy, your guests will join them. If they are all socializing … Continue reading “Bridal PARTY!!”
Give them what they want most!
VENDOR TIP: The key to building a great website is really knowing who your target audience is and what they are looking for. It’s your job to give it to them in the clearest, simplest way possible. People will leave your site quickly if they can’t find what they want in under 10 seconds. This … Continue reading “Give them what they want most!”
The Power of the 2 Minute Call
VENDOR TIP: The Power of the two minute call. I do about 20 two minute calls a day. Use them to confirm meetings, stay in touch or just let someone know you’re think of them. They will appreciate your respect for their time and show that you care about yours. Get more done and raise … Continue reading “The Power of the 2 Minute Call”
A Thousand Words
VENDOR TIP: If you are a wedding vendor and have a website, use only the top quality photos. People will run away if they are out of focus, poorly lit or are too close or far away. Visitor’s standards are MUCH higher now. If it’s a bad photo leave it off. Remember a photo says … Continue reading “A Thousand Words”
Make sure every page on your website includes an inquiry form or at least your contact information. Make it as easy as possible for your potential clients to take the next step. Your site must also have a SEPARATE Contact Us page. It should also be located all the way to right with your heading … Continue reading “Let’s Talk!”
You Never Know…
VENDOR TIP: If you have a nice encounter with someone while out running errands, socializing, riding the bus etc… Give them your business card. I might say something like “I’ll even give you the Target discount price.” I’ve booked several BIG weddings just by doing this. Use your judgment of course, but look for these … Continue reading “You Never Know…”
Wanna Hear a Great Story?
Tell Stories about SPECIFIC weddings, brides and situations. This is FAR more effective than just general ideas. “We care about our clients” vs. “Last October we played a wedding at the Omni Hotel. The beautiful blue eyed bride Julie was crying since one of the ushers suddenly became sick just before the ceremony. I gave … Continue reading “Wanna Hear a Great Story?”
The Blog that ate Detroit!
VENDOR TIP: What’s a Blog? A blog is page on your or a separate website. A professional blog contains articles that provide clients with helpful information related to what you do. You can also describe recent events with your company. Ideally it shouldn’t be a direct sales tool. By providing quality info you will be … Continue reading “The Blog that ate Detroit!”
Say Thanks! One little way to bring good Karma to all your relationships is just to say thanks. Sometimes it means sending flowers, sometime a hand written note or even just a handshake/hug, a look in the eye and saying “thanks”. Do this to EVERYONE who does anything to help you big or small. It’s … Continue reading “THANKS!!”
Remember to SMILE!!
SMILE! When you meet with clients, don’t forget to smile, make eye contact and use their name as much as you feel comfortable. Also be ENTHUSIASTIC!! Not like an used car salesman. Show your clients how much you sincerely believe in what you do and how you can help them. They WILL feel it. Remember … Continue reading “Remember to SMILE!!”
Have you got a Card?
CARDS. How many times have met someone you wanted to stay in touch with but realized you just ran out of business cards? You could write your name on the back of their card or piece of paper, but that will likely be thrown away. Here’s the solution- Keep cards EVERYWHERE! 1. Wallet/Purse 2. Car … Continue reading “Have you got a Card?”
You Look Marvelous!
How we dress says a lot about the pride we take in ourselves and our work. Make sure your suit/tux fits, shirts tucked in and right from the cleaners, ties tied properly, shined black dress shoes. Cuff links and pocket squares are a nice touch too. Pretend it’s YOUR wedding. Make sure co-workers do the … Continue reading “You Look Marvelous!”
Ready, Set, Go!!
VENDOR TIP: Keep everything related to your business up to date. The Equipment, Cases, Business Cards, Website, Computers, Car, Cell phone, Videos, Photos, Suit/Tux all promo Materials etc… By staying up to date will show that you are a leader in the field. Take each item one by one and keep improving. Now is the … Continue reading “Ready, Set, Go!!”
VENDOR TIP: It is no longer OK to have a company without a website, Facebook/Twitter page etc… We are so fortunate to live in a time when we can access more brides than ever. Don’t be intimidated by technology, embrace it. Ask experts questions. The more you learn, the easier it gets. Brides expectations are … Continue reading “Social Networking”
Be a Friendly Expert!
DAILY VENDOR TIP: Learn as much as you can about your clients as people before you say one thing about your company. Use their names right way and throughout the meeting. Adjust your presentation based on THEIR personality and specific needs. Couples don’t care about Features, they ONLY care about Benefits. How will your special … Continue reading “Be a Friendly Expert!”
There’s No “I” in Team
DAILY VENDOR TIP: Be a team player. Even though you may have never worked with these vendors before, you must bond ASAP. Introduce yourself right away, exchange card and be positive! Weddings are no place for big egos. Make sure you know the schedule. If you need to change your lens, charge your battery or … Continue reading “There’s No “I” in Team”
Do your Homework!
DAILY VENDOR TIP: I dedicate at least an hour a day to studying. One easy way to do this is to buy books on CD. I LOVE these. So instead of listening to NPR to learn about the history of Ugandan Bees, listen to a book about marketing, business or becoming a better person. Instead … Continue reading “Do your Homework!”
Can I get your Signature?
DAILY VENDOR TIP: Your email signature can be a great marketing tool. How many emails do you send out everyday? I’m guessing 50-100. Each time you send an email you have a chance to tell vendors and clients about you. Include your name, company name, email address, website, Facebook Fan Page. Other options include Slogan/Logo/Photo, … Continue reading “Can I get your Signature?”
Three Types of People
DAILY VENDOR TIP: There are 3 types of people: Visual, Auditory and Kinesthetic. Visual people want to imagine how things would LOOK. Auditory: Want to hear how it would SOUND. Kinesthetic: How it would make them FEEL. Figure out which ones your clients are and present your info in THEIR style. Visual: Show them. Auditory: … Continue reading “Three Types of People”
It’s Their House!
DAILY VENDOR TIP: Each venue has their own policies for loading, parking, etc… Ask about these details PRIOR to the event. Keep a log, so you are prepared for next time. Arrive with a POSITIVE attitude. Leave extra time. Learn the staff’s names. If they help you, thank and tip them. You’ll build a great … Continue reading “It’s Their House!”
There’s a Reason Why!
DAILY VENDOR TIP: You’ve just booked a terrific wedding. Now is the perfect time ask them an important question, “Why did you choose me over my competition?” Really listen to what they have to say. You will learn a lot about your company and your competition. Better yet, ask clients you DON’T book. There are … Continue reading “There’s a Reason Why!”
Check Your Ads!
DAILY VENDOR TIP: Spend some quality time reviewing all the websites you advertise on. Make sure your photos, links and contact information is current. Make sure all your descriptions represent what makes your company special and the experts in your field. Enter your name into Google. See where you are listed. You may be surprised … Continue reading “Check Your Ads!”
The Tortoise vs The Hare
VENDOR TIP: Don’t worry if your website is up or down one or two positions in Google. Look for patterns. Just keep doing the right things to increase the amount of content and number of inbound links to your website. You will get there. You don’t workout at the gym and then weigh yourself once … Continue reading “The Tortoise vs The Hare”