What have you done for me lately?

What have you done for me lately? Ask the band or vendor to show you the latest example of their work. Are you more interested in seeing their vocalist’s hairstyle in 1997 or a packed dance floor from two weeks ago? How recent are their reviews? How recent is their video/audio? Think of it as […]

Features vs. Benefits

I just bought a new car. During this process I learned a lot about cars and desire. Why did I end up buying the car I did? Before I started looking I had a clear idea of the type of car and features I wanted. I did my homework on line for several cars that […]