Friends don’t let friends be their wedding vendors

Budgets are hard to manage, and there may not be any budget harder to manage than a wedding one. It’s all about compromise. You’ve dreamed about your wedding since you were young, and now is the time to make it a reality. The problem is your wallet may not be able to cover everything. This […]

Top 10 Regrets Couples Have About Their Wedding

Planning a wedding and your wedding day itself is a LOT to handle. Many couples have trouble dealing with all the different aspects of throwing this affair. You may be so focused on food that you forgot to plan the music. The old saying is true: Hindsight is 20/20. Be smart and organized while planning […]

Why Do We Need An Emcee?

Many times, brides and grooms ask why it’s important to have an experienced emcee for their wedding, and why they can’t just have their hilarious outgoing friend Jimmy act as the MC. Here’s some reasons why every great wedding band needs to have a designated professional MC for each wedding. Let’s talk about what the […]

The Most Important Word for Judging A Wedding Band

When something has reached a higher level of quality, it is judged to be that way because of one word: consistency. Any wedding band can say they had this one incredible wedding 3 years ago or the one they played last weekend was amazing. You want a wedding band that’s going to be consistently incredible, week […]

Give them what they want most!

The key to building a great website is really knowing who your target audience is and what they are looking for. It’s your job to give it to them in the clearest, simplest way possible. People will leave your site quickly if they can’t find what they want in under 10 seconds. This is your […]

Investment vs. Cost

For all business owners- don’t refer to your prices as the COST. Explain to your potential clients that they are making an INVESTMENT. To me a cost is a bill like Com Ed. An investment is something that gives you something back ideally worth more than you paid. Also change CONTRACT to AGREEMENT. Try these […]

The Power of the 2 Minute Call

The Power of the two minute call. I do about 20 two minute calls a day. Use them to confirm meetings, stay in touch or just let someone know you’re think of them. They will appreciate your respect for their time and show that you care about yours. Get more done and raise your profile […]

Shhhhhh!

Here’s how to get every guest to be quiet instantly. It doesn’t matter if you’re dealing with 50 or 500 guests. This works EVERY TIME! Just say this, “Ladies and Gentleman, please turn to your neighbor and say Shhhh.” People don’t like to be told to be quiet, but are more than happy to tell […]

Stay Up to Date!

If you have a website that has an schedule or upcoming events page make sure it is 100% current. Showing dates from 2009 says that you’re really not on top of your business or website. Always keep everything updated. You could be a great guy, but if you show up wearing an Members Only Jacket […]

A Thousand Words

If you are a wedding vendor and have a website, use only the top quality photos. People will run away if they are out of focus, poorly lit or are too close or far away. Visitor’s standards are MUCH higher now. If it’s a bad photo leave it off. Remember a photo says 1,000 words. […]

Benefits vs. Features

When you talk about you company on your website or in person make sure you explain the BENEFITS not just the FEATURES. Benefits is what your clients REALLY care about! FEATURE: We have a full time arranger on staff. BENEFIT: You can have any song you want arranged free of charge. Know the difference!

Think about your Links!

If you have a website, make sure you test ALL the links and videos to make sure they all work. Then do the same on all other sites you are listed on. Brides will leave your site very quickly if anything doesn’t work properly. Broken links says to the bride, “this is good enough.” Nobody […]

Let’s Talk!

Make sure every page on your website includes an inquiry form or at least your contact information. Make it as easy as possible for your potential clients to take the next step. Your site must also have a SEPARATE Contact Us page. It should also be located all the way to right with your heading […]

Wanna Hear a Great Story?

Tell Stories about SPECIFIC weddings, brides and situations. This is FAR more effective than just general ideas. “We care about our clients” vs. “Last October we played a wedding at the Omni Hotel. The beautiful blue eyed bride Julie was crying since one of the ushers suddenly became sick just before the ceremony. I gave […]

You Never Know…

If you have a nice encounter with someone while out running errands, socializing, riding the bus etc… Give them your business card. I might say something like “I’ll even give you the Target discount price.” I’ve booked several BIG weddings just by doing this. Use your judgment of course, but look for these little opportunities. […]

The Blog that ate Detroit!

What’s a Blog? A blog is page on your or a separate website. A professional blog contains articles that provide clients with helpful information related to what you do. You can also describe recent events with your company. Ideally it shouldn’t be a direct sales tool. By providing quality info you will be considered an […]

THANKS!!

Say Thanks! One little way to bring good Karma to all your relationships is just to say thanks. Sometimes it means sending flowers, sometime a hand written note or even just a handshake/hug, a look in the eye and saying “thanks”. Do this to EVERYONE who does anything to help you big or small. It’s […]

Remember to SMILE!!

SMILE! When you meet with clients, don’t forget to smile, make eye contact and use their name as much as you feel comfortable. Also be ENTHUSIASTIC!! Not like an used car salesman. Show your clients how much you sincerely believe in what you do and how you can help them. They WILL feel it. Remember […]

Have you got a Card?

CARDS. How many times have met someone you wanted to stay in touch with but realized you just ran out of business cards? You could write your name on the back of their card or piece of paper, but that will likely be thrown away. Here’s the solution- Keep cards EVERYWHERE! 1. Wallet/Purse 2. Car […]

You Look Marvelous!

How we dress says a lot about the pride we take in ourselves and our work. Make sure your suit/tux fits, shirts tucked in and right from the cleaners, ties tied properly, shined black dress shoes. Cuff links and pocket squares are a nice touch too. Pretend it’s YOUR wedding. Make sure co-workers do the […]

Ready, Set, Go!!

Keep everything related to your business up to date. The Equipment, Cases, Business Cards, Website, Computers, Car, Cell phone, Videos, Photos, Suit/Tux all promo Materials etc… By staying up to date will show that you are a leader in the field. Take each item one by one and keep improving. Now is the time to […]

Social Networking

It is no longer OK to have a company without a website, Facebook/Twitter page etc… We are so fortunate to live in a time when we can access more brides than ever. Don’t be intimidated by technology, embrace it. Ask experts questions. The more you learn, the easier it gets. Brides expectations are much higher […]

Be a Friendly Expert!

DAILY VENDOR TIP: Learn as much as you can about your clients as people before you say one thing about your company. Use their names right way and throughout the meeting. Adjust your presentation based on THEIR personality and specific needs. Couples don’t care about Features, they ONLY care about Benefits. How will your special […]

There’s No “I” in Team

DAILY VENDOR TIP: Be a team player. Even though you may have never worked with these vendors before, you must bond ASAP. Introduce yourself right away, exchange card and be positive! Weddings are no place for big egos. Make sure you know the schedule. If you need to change your lens, charge your battery or […]

Do your Homework!

DAILY VENDOR TIP: I dedicate at least an hour a day to studying. One easy way to do this is to buy books on CD. I LOVE these. So instead of listening to NPR to learn about the history of Ugandan Bees, listen to a book about marketing, business or becoming a better person. Instead […]

Can I get your Signature?

DAILY VENDOR TIP: Your email signature can be a great marketing tool. How many emails do you send out everyday? I’m guessing 50-100. Each time you send an email you have a chance to tell vendors and clients about you. Include your name, company name, email address, website, Facebook Fan Page. Other options include Slogan/Logo/Photo, […]

Three Types of People

DAILY VENDOR TIP: There are 3 types of people: Visual, Auditory and Kinesthetic. Visual people want to imagine how things would LOOK. Auditory: Want to hear how it would SOUND. Kinesthetic: How it would make them FEEL. Figure out which ones your clients are and present your info in THEIR style. Visual: Show them. Auditory: […]

It’s Their House!

DAILY VENDOR TIP: Each venue has their own policies for loading, parking, etc… Ask about these details PRIOR to the event. Keep a log, so you are prepared for next time. Arrive with a POSITIVE attitude. Leave extra time. Learn the staff’s names. If they help you, thank and tip them. You’ll build a great […]

There’s a Reason Why!

DAILY VENDOR TIP: You’ve just booked a terrific wedding. Now is the perfect time ask them an important question, “Why did you choose me over my competition?” Really listen to what they have to say. You will learn a lot about your company and your competition. Better yet, ask clients you DON’T book. There are […]

Check Your Ads!

DAILY VENDOR TIP: Spend some quality time reviewing all the websites you advertise on. Make sure your photos, links and contact information is current. Make sure all your descriptions represent what makes your company special and the experts in your field. Enter your name into Google. See where you are listed. You may be surprised […]

Rabbits vs. Turtles

VENDOR TIP: Don’t worry if your website is up or down one or two positions in Google. Look for patterns. Just keep doing the right things to increase the amount of content and number of inbound links to your website. You will get there. You don’t workout at the gym and then weigh yourself once […]